MAD Reality is an independent design consultancy. The firm is owned and run by Jacco de Vin, a digital creative director and inbound marketing specialist. “I focus my expertise on helping my clients bring ideas to life and grow these ideas into well established online brands. I work primarily on digital projects and support the visual marketing and design.”
My core services
Design is the search for the value between business and customer, structure and chaos, experience and logic. It brings ideas to life, helps communicate a path forward and is always linked to an improved future. I design Mobile Apps, Web Apps, Websites and other related marketing materials.
Growth is minimizing risks and increasing your results, finding new ways to connect with your customers, removing roadblocks and being agile enough for change and continuously learn new ways to better serve. I help companies grow through implementing Inbound Marketing strategies.
Some of my work
In the summer of 2017, the Alaska Highway celebrates its 75th anniversary. I was contracted to promote the Alaska Highway, its nature, history, and activities that make this the ultimate destination in BC Canada. Based on the 75 years, I designed and directed the development of a destination website that will tell 75 stories in 2017.
In combination with our efforts to tell the Alaska Highway story, I designed an immersive trade show booth experience that would attract potential new travelers to the highway. The booth helped visitors get a glimpse of an ultimate road trip full of beauty and history of the highway, including the beautiful Northern Lights.
Splunk® offers the leading platform for Operational Intelligence. It enables a company to be more productive, profitable, competitive and secure. Contracted by creative agency the UDDA, I helped design a new UI/UX experience for the Splunk App Store called SplunkBase. This project included wire frames, web and mobile interfaces and design specifications.
The Ariba Network gives companies access to real-time information to make faster, better decisions while collaborating to cut costs and manage risks. Contracted by the UDDA, I helped design and produce the new SAP Ariba mobile and ipad apps from conception to final product specifications for SAP developers.
MQN is an Architectural and Interior Design firm located in Vernon, British Columbia and is considered one of the largest architectural firms in the Interior. I was contracted by MQN to update their brand, design sales materials and pitch decks in an effort to increase their revenues and sales both for the architect and interior design departments.
MQN’s architects, interior designers, technologists and project managers are focused on delivering innovation in architecture and interior design that foster growth and sustainability. To reflect the same passion for innovative design, I helped MQN design and grow a new online presence and mobile presence that focused on connecting potential customers with the high-end architectural design work.
The Canadian Badlands is a not-for-profit Alberta Corporation that provides integrated, destination-based tourism solutions to 62 municipal governments in South-Eastern Alberta. I was contracted by the Canadian Badlands Corporation to write a marketing plan for 2015 and design a new website, highlighting and connecting 62 individual communities, their attractions, events, and accommodations.
O-NET is a provider of TV, high-speed Internet and phone services for the community of Olds, Alberta- the first Canadian gigabit town, utilizing its high-speed fibre optic network. I helped launch its services to the community, businesses, and residents by designing a new e-commerce based marketing website and other sales collateral.
My Latest Updates
Visually beautiful, clear and forgiving user...
by firstname.lastname@example.org (Jacco de Vin) on August 21, 2017 at 2:25 am
Effective interfaces are visually beautiful, clear and forgiving. Users quickly see their options, grasp how to use the application, and can settle […]
Tourism Marketing - Meet your consumer where they...
by email@example.com (MAD Reality) on May 17, 2017 at 12:08 am
In tourism marketing, when your territory is large and wide, and you feel your customer is not stopping at your location, then it might be a good […]
Do you have a mobile marketing strategy?
by firstname.lastname@example.org (MAD Reality) on March 29, 2017 at 3:48 pm
91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley) There are 6.8 billion people on the planet. 5.1 […]
I work together with
I am a creative problem solver. I work closely with clients, digital start-ups and other marketing and design agencies all over North America. I am located in Vernon BC, the heart of the Okanagan wine country.